Who we
are?

La Firma is a boutique law firm with expertise in competition, data privacy, consumer protection, and technology law. We focus on understanding your needs and speaking your language to fulfill them.

You are always a click away from your trusted lawyer.

Our main focus is the technology industry and disruptive start-ups that want to make a difference.

Our main focus is the technology industry and disruptive start-ups
that want to make a difference.

COMPETITION LAW

We provide the following services related to Competition Law: (i) anticompetitive practices, (ii) merger competition procedures, and (iii) unfair competition. Our services include:

  • Legal opinions and advice
  • Compliance diagnosis and due diligence
  • Compliance program design
  • Trainings
  • Proceedings and defense against and during administrative investigations before the Superintendence of Industry and Commerce
  • Representation in judicial proceedings
  • Merger control procedures before the Superintendence of Industry and Commerce
  • Advise on leniency programs before the Superintendence of Industry and Commerce
  • National and international competition policy consultancy

DATA PRIVACY

We provide the following services related to matters of data protection and information security:

  • Legal opinions and advice
  • Compliance diagnostics and due diligence
  • Review and drafting of legal documents (consent forms, personal data policies, data transfer or transmission agreements, policies and procedures manuals, among others)
  • Design and execute compliance programs from data protection and information security perspectives
  • Trainings
  • Advice regarding security incidents and data breaches
  • Representation in administrative investigations before the Superintendence of Industry and Commerce
  • Litigation related to data privacy matters
  • Assistance with the registration of databases in the National Registry of Databases before the Superintendence of Industry and Commerce
  • National and international policy consultancy on data privacy matters

CONSUMER PROTECTION

We provide the following services related to consumer protection:

  • Legal opinions and advice
  • Compliance diagnostics and due diligence
  • Review and draft of legal documents, such as terms and conditions and publications
  • Design and execute compliance programs from a consumer protection perspective
  • Trainings
  • Representation in administrative and jurisdictional proceedings before the Superintendence of Industry and Commerce

CORPORATE LAW

We provide the following services related to corporate law:

  • Incorporation of companies
  • Verification of company status

INTELLECTUAL PROPERTY

We provide the following services related to intellectual property:

  • Trademark registration

Services

Our Core Values

01.

Communication:

we communicate in a concise and friendly manner; striving to simplify complex matters.

02.

Trust:

we create a safe place for you and your company.

03.

Empathy:

we put ourselves in your shoes and see the issue at hand from your perspective.

04.

Responsiveness:

we are there for you when you need us.

05.

Problem-solving:

we use both traditional and innovative tools to find the best solutions based on your needs.

06.

Practicality:

we balance both theory and practice to make a positive impact on your needs.

07.

Efficiency:

we value your time and resources.

08.

Quality:

we work diligently to achieve the best results.

09.

Teamwork:

we believe in the power of teamwork to achieve your goals.

10.

Interdisciplinarity:

we give advice on different areas of law to provide you with the best comprehensive solution.

01.

Communication:

we communicate in a concise and friendly manner; striving to simplify complex matters.

02.

Trust:

we create a safe place for you and your company.

03.

Empathy:

we put ourselves in your shoes and see the issue at hand from your perspective.

04.

Responsiveness:

we are there for you when you need us.

05.

Problem-solving:

we use both traditional and innovative tools to find the best solutions based on your needs.

06.

Practicality:

we balance both theory and practice to make a positive impact on your needs.

07.

Efficiency:

we value your time and resources.

08.

Quality:

we work diligently to achieve the best results.

09.

Teamwork:

we believe in the power of teamwork to achieve your goals.

10.

Interdisciplinarity:

we give advice on different areas of law to provide you with the best comprehensive solution.

Partnerships

We work closely with other experts, and can provide you with the best services in matters related to:

MARIANA
CAMACHO ORDÓÑEZ

Founder

Mariana holds a law degree from Pontificia Universidad Javeriana (Colombia) and a one-year Specialization in Competition Law from the same university. In addition, she holds a Master of Laws (LL.M.) degree in Law and Technology from the University of California, Berkeley. Mariana is also certified as an Information Privacy Professional in Europe (CIPP/E).

Mariana has extensive experience advising national and international clients on matters relating to competition law, personal data protection, information security, consumer protection, among other regulatory issues. She also has vast experience in administrative and jurisdictional litigation, especially before the Superintendence of Industry and Commerce in Colombia. Additionally, Mariana has experience in designing corporate compliance programs and training companies in different sectors.

During her professional career, Mariana has worked in law firms such as Ibarra Abogados (Ibarra Rimon Law) and Baker McKenzie. Additionally, prior to founding La Firma, she worked as Competition Manager at the Computer & Communications Industry Association (CCIA) in Washington DC, representing some of the world’s leading technology companies in global competition and policy issues.

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